KLM “Doar Sase Zile” (Only Six Days) autumn campaign

The autumn campaign of KLM in 2013 was organised differently than all the other classic sales campaigns. This year, the prices were much lower, for a limited list of destinations, and the campaign was valid for only 6 days. Our task was to promote this campaign in Social Media. We have created a special event on Facebook, a posting strategy for KLM Romania Facebook page and we also organised two dinners with travel and general bloggers in Romania, at a chinese restaurant in Bucharest (Beijing was one of the discounted destinations). The campaign was a big success and it reached the entire Romanian Social Media. The sales were bigger that expected.